Building exceptional, sustainable brands — from the Inside Out.
I’m Lucy Rennie — a strategic business communications consultant, mentor, author and founder of LR Comms.
For more than 25 years, I’ve worked with leaders across industry and enterprise to help them build trusted, resilient businesses that people believe in.
I bring together corporate experience and real-world understanding to help ambitious, purpose-driven business owners get clear on where they’re heading, communicate with confidence, and build strong, future-proof foundations for growth.
At the heart of everything I do is a simple belief:
business is about people — how we connect, collaborate and communicate to make things happen.
My Approach
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I call it building your business from the Inside Out.
It starts with clarity, understanding who you are, what you stand for and the difference you want to make.
Then comes communication and sharing your message with confidence and consistency. And finally, connection. Bringing your people, customers and community together around a shared purpose.
Everything we do together is rooted in your goals, your values and your people. Because when you build from the inside out, you create a business that not only performs well, but feels right.
Beyond Business
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In 2015, I founded LRComms with one clear mission:
to help people do what they love, and love what they do.
A decade later, that mission continues through The Future-Proof Club®, my Joining the Dots programme connecting young people and local businesses, and my book Clarity, Communication & Connection.
I believe when businesses align their values with their actions, they become a genuine force for good — brilliant places to work that make a meaningful difference in their communities and beyond.
My Approach
Â
I call it building your business from the Inside Out.
It starts with clarity — understanding who you are, what you stand for and the difference you want to make.
Then comes communication — sharing your message with confidence and consistency.
And finally, connection — bringing your people, customers and community together around a shared purpose.
Everything we do together is rooted in your goals, your values and your people.
Because when you build from the inside out, you create a business that not only performs well, but feels right.
I live and work on the side of a big hill overlooking Whaley Bridge, a beautiful village on the edge of the Peak District with my husband Paul, daughter Ellia, stepson Josh and crazy chocolate Labrador, Kylo Ren.
A massive Star Wars fan, I love to spend my time running, cooking, reading, and listening to books and podcasts about yep, all things business.
