About Lucy Rennie
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Strategic Communications Mentor, Non-Exec Director & creator of the Inside-Out Approach.
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Helping business owners build trusted, sustainable brands that feel good on the inside and exceptional on the outside.
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I’m Lucy Rennie, and for me, real success comes down to one thing: how people feel when they’re around you, your business and your brand. If you don’t get the human side right, nothing else sticks.
My love for small businesses started early. Since my first job pulling pints in the local pub, followed by Saturdays in the village pharmacy and working in local restaurants, I saw first-hand the importance of relationships, trust and genuine human connection. Those early experiences taught me what great service feels like — and how a simple moment of care can make someone feel seen, valued and important.
I moved to France in 2000 shortly after graduating university, which then turned into ten years of life and work in a completely different culture. Those years shaped my understanding of people, behaviour and communication in ways I could never have learned from a textbook. They laid the foundations for the global work I went on to do.
I later became Head of Communication for a global steel and mining company, supporting 400 sites around the world. Despite the size, the work felt very much like supporting hundreds of small business owners, all with different cultures, languages and ways of working. I helped leaders create a zero-accident safety culture, strengthen employee engagement and build communication systems that worked across borders.
That experience taught me something profound:
When leaders communicate clearly and support their people, everything improves — culture, performance, trust and impact.
It became the spark for founding LR Comms in 2015.
Today, I work with SME leaders (£2–£10m turnover) who want to reconnect with their purpose, strengthen their brand and build a business that feels aligned. Through my Inside-Out Framework, I help them lead with clarity, strengthen their culture, and communicate with intention, internally, externally and across their whole stakeholder ecosystem.
Alongside this, I mentor micro business owners 1:1, run quarterly Moving Forward Deep Dive Mastermind Days, and lead The Future-Proof Club®, a warm, practical space where serious small business owners come to get clear, stay focused and build something that lasts. No noise. No hacks. Just real support, real clarity and real progress.
I’m also the author of Clarity, Communication & Connection: Three Clear Steps to Future-Proof Your Business, my practical guide for purpose-led business owners who want solid foundations.
And I'm the host of my podcast: The Future-Proof Your Business Podcast and co-host of the podcast Creative Journeys, where I share honest conversations, practical tools and behind-the-scenes insights into what truly makes a business work.
I help business owners slow down enough to see what really matters, ask the questions that unlock clarity, and build simple, strategic ways forward that feel aligned, sustainable and enjoyable.
And when I’m not supporting business owners, you’ll find me at home on the side of a big hill overlooking Whaley Bridge, a beautiful village on the edge of the Peak District, where I live with my husband Paul, stepson Josh, daughter Ellia, and our crazy chocolate dogs.Â
A lifelong Star Wars fan, I love running, cooking and listening to podcasts and audiobooks about, yes, all things business.
My mission is to reshape what small business success looks like — away from stress and firefighting, and towards calm clarity, confident decisions and work that actually feels good. I want people to love what they do, build in their own way, and enjoy the journey.
If you want your business to feel clearer, stronger and more you, you’re in the right place.
Let’s move forward together.
